Thinking of Starting Your Own Business in the New Year? 

You Are Not Alone

Over 60% of people living in the United Sates at some time or another, have a desire to start their own business. If you fall into this category ask yourself this simple question: Why? I believe that you need at least 3 but preferably 5 powerful reason why you want to take this step. 

Bad  Reason:  My grandmother told me I make a great meatloaf, so I think I will open a restaurant. 

Good Reason:  I want to slowly build a small business that will provide long-term security for myself and my family, a business that will make it through the hard times.      

Paul Casey 

Posted by Paul E. Casey Friday, January 5, 2018 1:44:00 PM

Lifestyles of the Self-Employed 

I believe that an individual  needs 3-4 very powerful personal reasons for seeking self employment. This will help when things get tough and you begin questioning whether it is worthwhile to continue the good fight.  For example, one of the major reasons that pushed me towards self-employment was my view that the 8 to 5---two-week vacation model was lunacy. 

I could not visualize myself working in an office environment my entire career. This is not the what but the why. Why was I driven in the direction of self-employment? The what came later and I started out in publishing newspapers.       

The 3-4 reasons powerful reasons are self-centered but they serve as your own written constitution as to why you are taking this step.  If you can't come up with at least 3 reasons why you want to  be self-employed on a personal level, I believe you will struggle. 


Paul Casey 


Posted by Paul E. Casey Saturday, December 9, 2017 11:24:00 AM

Words to Live By: 

"You cannot solve a problem with the same mindset that created it." 

Albert Einstein


Posted by Paul E. Casey Monday, September 18, 2017 1:20:00 PM

Quote from a Very Smart man 

"I don't believe in a law from preventing a man from getting rich.  It would do more harm than good. So, while we do not propose any war on capitalism, we do wish to allow the humblest man any equal  chance to get rich with everyone else." 

Abraham Lincoln 

Posted by Paul E. Casey Friday, September 15, 2017 12:29:00 PM

The Past is the future  

What a difference a decade makes

It's a useful exercise every now and then to push the pause button and reflect on the massive changes that are taking place. No wonder people are on edge. If you said a little over a decade ago: Twitter, Facebook, Linked-In, YouTube, smartphones, Wi-Fi, touch screens, bionic limbs, hybrid cars, drones, Airbnb, Uber, etc, you probably would have had a similar sensation that Thomas Edison experienced  when he was trying to explain the value of the light bulb. Do you care to make projections for the next decade?    

Posted by Paul E. Casey Thursday, August 31, 2017 11:07:00 AM

Dull is Good 

Remember Gordon Gekko in Wall Street when he said: "Greed is Good." In Self-Employment: Dull is good. If you are looking for excitement, go white water rafting.   

Posted by Paul E. Casey Tuesday, August 29, 2017 11:09:00 AM

Follow Your Passion and the Money Will Follow 


Follow your passion and the money will follow....correct?  We have heard this numerous times throughout our lives.  Sounds like pretty good advice. The only problem is that it is bad advice.  Think of your future customers passions and needs and the money will follow. The passion will leave you very quickly if you are not making a profit.  The key to sustained success is to find a niche and solve a problem. 

Posted by Paul E. Casey Monday, August 28, 2017 10:05:00 AM

The Customer Is Always Right...Correct?  


I am sure you have heard that the customer is always right.  I thought that this was the case early on in my business. I have learned over the years that this is simply not true.  A bad customer can cost you your business.  It almost happened to me. If your gut says something is wrong, trust it.

Posted by Paul E. Casey Thursday, August 24, 2017 9:55:00 AM

Are you a Flexibility Person? 


Your prospect for self-employment success will be boosted enormously if you have a flexible personality.  Flexibility is one of my 20 quiz questions.  Your business will be zig zagging all the time.  If you can adapt to the changes, your prospects for success will be allot higher.  For example, at one point of running my business, I was hit with a large print bill that the client ended up not paying. He declared bankruptcy just like our president often does. I had to move from my home into a condo that I bought for my home office. I had to do this to save my business.  Hopefully, you will never have to face such a choice but it could happen.  If you can pivot one way to the next, your success will be enhanced. Take the quiz on this site.  

Posted by Paul E. Casey Wednesday, August 23, 2017 11:12:00 AM

MYTH # 3 The first Step: Write a Business Plan  

Wrong: That is the last step

I have often read that the first think a budding entrepreneur should do, is to sit down and write a business plan.  That is incorrect.  This is the last step you should take.  If your business concept has not been vetted, no business plan on the planet will salvage your concept.  Spend the vast majority of time  figuring out a business that will fill a niche and solve a problem. An idea may come to you because of an experience you had  running down a product or service in time of need. There is obviously allot more to running a business than that but it helps enormously to have a concept that people actually need.  

Posted by Paul E. Casey Monday, August 21, 2017 10:26:00 AM
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