ABOUT PAUL E. CASEY
SELF-EMPLOYMENT AUTHOR AND COACH
Paul E. Casey is CEO of Casey Communications, Inc. which is based in Seattle, WA. Founded in 1988, Casey Communications is a full service marketing and communications firm with an emphasis in radio creative and placement. Casey Communications has placed advertising in almost every media market in the United States and Canada.
Casey has a wide array of experiences in the public and private sectors, which he believes served as a strong foundation for his step into the world of self-employment.
In 1988, Casey launched his communications business with a monthly newspaper directed towards older adults. The newspaper eventually evolved into a very successful radio show on one of Seattle’s most popular stations. He has also hosted radio shows about self-employment, interviewing hundreds of entrepreneurs about their experiences in building successful small businesses.
In the late 1990’s small, medium, and large corporations began calling on Casey Communications with increasing frequency. Casey expanded his services to include print and broadcast mediums other than his own newspaper and radio show. This part of the business expanded rapidly. Around this time, Casey decided to write his book: Is Self-Employment for You?
“I thought there was an abundance of information on how to structure a business, but there was a shortage of concrete information on what it really takes to sustain a business.” Casey explains, “The more I would hear from the experts on how to start a business, the less it rang true for me and my personal experience of running a small enterprise.”
Casey continued, “It’s not the MBA that will determine if you will sustain your business but whether you possess core competencies that will sustain your enterprise over the long run.” (Take the Self-Employment Quiz.)
Casey has appeared on local and national radio and television talk shows to promote his ideas about self-employment. His appearances include ABC News, CBS Radio, First Business, and WGN Chicago.
I thought there was an abundance of information on how to structure a business but there was a shortage of concrete information on what it really takes to sustain a business.